One of the oldest companies, Olympus has had a long and historical journey. Olympus digital cameras are being used all over the world today. Let us take a look at the glorious history of Olympus here.
Olympus was started way back in the year 1919 under the name of Takachiho Seisakusho. In fact, the first optical product made by the company was not a camera, but a microscope! The name 'Olympus' was introduced in 1921 as a trade name for the company's optical products.
There is an interesting story attached to the name of Olympus. It has a deep, deep meaning attached to it as well. According to Greek mythology, Olympus is the mountain where the Gods live. And, Takachiho is the mountain where the Gods live according to the Japanese texts. In fact, all the names associated with Olympus cameras have a hidden meaning to themselves. For example, the first product made by Olympus for photographic purposes was the Zuiko 75mm/F4.5 lens in 1936. This is an abbreviation coined from the name of Olympus optical plant (Mizuho Kogaku-kenkyujo) and also has a hidden Chinese meaning.
In the '30s, Olympus introduced many different types of cameras. Due to the world wars, production suffered from time to time till the '40s. The Twins Reflex camera was introduced in 1950s and became instantly popular. In fact, hundreds of models based on this technology were developed by several manufacturers. But it was the Olympus Rolleiflex which set the standard for these cameras in the industry.
However, it was the Olympus PEN which was launched in 1959-60, which established Olympus as the manufacturer of small cameras in the market. The PEN was light, small, innovatively designed and could take 72 shots in one roll! It became increasingly popular and helped Olympus to gain hold of the market. After this, there was no looking back for Olympus and it went from strength to strength.
As far as digital cameras are concerned, by the 80's and '90s, the video camera and the consumer digital cameras were already present in the market. However, they were not of very high quality and could only used for web publishing or low-res prints. But, by the late '90s, technology had advanced greatly and prices had also dropped, hence consumers were now going in for digital cameras more and more. It was at this time, in the year 1996, that Olympus introduced its P&S style cameras which had a resolution of 810.000 pixels. Slowly and steadily, Olympus came up with a 2 mega pixel and then a 3 mega pixel camera by the year 2000. At this time, one of the significant launches of Olympus was the 2.11 mega pixel model C-211 which also had an in-built Polaroid printer.
Today, Olympus is considered to be one of the well-known digital camera manufacturers in the industry. The latest digital cameras by Olympus are:
D-Series: Simple point-and-shoot cameras for beginners.
C-Series: Digital cameras for advanced photographers.
Stylus: Stylish cameras in attractive colors and designs.
E-System Digital SLR's: Professional SLR's for digital cameras.
Selasa, 14 November 2017
Senin, 06 November 2017
Sony Digital Cameras - Always on the Innovation Frontier
Sony was the first company to introduce digital cameras into the
market. Today, Sony is one of the leaders in the digital revolution. Its
historical journey began in 1946 in a small room. Let us see the rise
of this company in this article.
Did you know that the first product manufactured by Sony was a rice-cooker! Yes, that is true. Started in 1946 by Masaru Ibuka and Akio Morita in a small room, Sony entered the market by making a rice cooker. It was in 1950, after the war had ended in Japan, did Sony create a tape recorder called the G-TYPE recorder. But it was not until the year 1957 that Sony was able to gain market leadership when it launched the world's first pocket transistor radio.
Up till this time, Sony was operating under the company name of Tokyo Tsushin Kogyo. However, when Morita planned to take the firm to the USA, he thought that the name should be much simpler so that people could easily pronounce it. Hence, the term 'Sony' was coined -derived from the combination of the Latin word "sonus" which means sound and "sonny" which means little son.
It was not easy for a Japanese firm to establish base in the USA. And, Sony being the first to do so, the company had to overcome quite a few challenges. However, despite all odds, Sony came up with several new products such as the Trinitron colored television in 1968 which became a landmark in design and technology at that time. In fact it was with the Trinitron that Sony entered the USA.
After this, one of the biggest hits of Sony, the Walkman was launched in the market. It was not very well received in the market by retailers since it did not have any recording capabilities. But after its lukewarm reception, the Walkman slowly picked up... and the rest as they say is history. Then, another revolution in audio technology was brought about in 1982 with the introduction of the Compact Disc (CD).
As far as digital cameras are concerned, Sony was again the first company to introduce a digital camera in the market. Way back in the year 1989, the Sony ProMavica MVC-5000 was launched. The camera provided a 720,000 pixel image which was considered to be the leader in image quality at that time.
Today, Sony is one of market leaders in the digital revolution. Always striving to be different from other players, Sony has led the market in terms of innovative technologies and high quality items. Not only has Sony surpassed others several times by being the first company to make several new products, but it has continuously strived to provide maximum services to its consumers. The company has launched several new services such as the ImageStation.com. This helps consumers to create, share and enjoy digital pictures and video. Also included as a part of this deal are free online albums and eCards, wherein members can share their favorite pictures as gifts, keepsakes and high-quality prints in a variety of sizes.
The latest digital cameras from Sony are:
Cyber Shot Enthusiast Series: These are powerful cameras with advanced optics and controls.
Cyber Shot Point and Shoot: Great cameras for snapshot photography.
Cyber Shot M: Full featured digital cameras with high quality video capture.
Mavica: Cameras which can record directly onto CDs and floppy disks.
Did you know that the first product manufactured by Sony was a rice-cooker! Yes, that is true. Started in 1946 by Masaru Ibuka and Akio Morita in a small room, Sony entered the market by making a rice cooker. It was in 1950, after the war had ended in Japan, did Sony create a tape recorder called the G-TYPE recorder. But it was not until the year 1957 that Sony was able to gain market leadership when it launched the world's first pocket transistor radio.
Up till this time, Sony was operating under the company name of Tokyo Tsushin Kogyo. However, when Morita planned to take the firm to the USA, he thought that the name should be much simpler so that people could easily pronounce it. Hence, the term 'Sony' was coined -derived from the combination of the Latin word "sonus" which means sound and "sonny" which means little son.
It was not easy for a Japanese firm to establish base in the USA. And, Sony being the first to do so, the company had to overcome quite a few challenges. However, despite all odds, Sony came up with several new products such as the Trinitron colored television in 1968 which became a landmark in design and technology at that time. In fact it was with the Trinitron that Sony entered the USA.
After this, one of the biggest hits of Sony, the Walkman was launched in the market. It was not very well received in the market by retailers since it did not have any recording capabilities. But after its lukewarm reception, the Walkman slowly picked up... and the rest as they say is history. Then, another revolution in audio technology was brought about in 1982 with the introduction of the Compact Disc (CD).
As far as digital cameras are concerned, Sony was again the first company to introduce a digital camera in the market. Way back in the year 1989, the Sony ProMavica MVC-5000 was launched. The camera provided a 720,000 pixel image which was considered to be the leader in image quality at that time.
Today, Sony is one of market leaders in the digital revolution. Always striving to be different from other players, Sony has led the market in terms of innovative technologies and high quality items. Not only has Sony surpassed others several times by being the first company to make several new products, but it has continuously strived to provide maximum services to its consumers. The company has launched several new services such as the ImageStation.com. This helps consumers to create, share and enjoy digital pictures and video. Also included as a part of this deal are free online albums and eCards, wherein members can share their favorite pictures as gifts, keepsakes and high-quality prints in a variety of sizes.
The latest digital cameras from Sony are:
Cyber Shot Enthusiast Series: These are powerful cameras with advanced optics and controls.
Cyber Shot Point and Shoot: Great cameras for snapshot photography.
Cyber Shot M: Full featured digital cameras with high quality video capture.
Mavica: Cameras which can record directly onto CDs and floppy disks.
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